aidan horstmeier
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project overview
Metro’s Spring Series was a sponsored design campaign promoting multiple events and initiatives throughout the city. The project required a unifying visual system that could flex across formats. I created a motion graphic to promote the series and designed matching posters using the same branding to ensure consistency across digital and physical touchpoints. The final campaign delivered a cohesive look and feel that tied together diverse events while keeping the messaging clear, recognizable, and highly visible to the public.
project type
Motion Design
year
2025
my role
Lead Designer
client
Metro
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