Metro Spring Series

project overview

Metro’s Spring Series was a sponsored design campaign promoting multiple events and initiatives throughout the city. The project required a unifying visual system that could flex across formats. I created a motion graphic to promote the series and designed matching posters using the same branding to ensure consistency across digital and physical touchpoints. The final campaign delivered a cohesive look and feel that tied together diverse events while keeping the messaging clear, recognizable, and highly visible to the public.

project type

Motion Design

year

2025

my role

Lead Designer

client

Metro

Minimalist lemon product photo with glass cup on pastel yellow background
Single fresh lemon isolated on clean yellow backdrop
Yellow bowl filled with lemons on bright yellow background for lifestyle branding

other projects

other projects

Minimalist coffee can design in hand – black and white packaging with bold typography

OTR Rebrand

brand identity

White branded cap with turquoise logo placed on fresh lemons in a red bowl

Terra Firma

brand identity & web design

Stack of modern books and magazine with minimalist cover design on leather chair

NiteLites Lighting Plans

brand identity