OTR Rebrand

project overview

Cincinnati's up and coming neighborhood, Over the Rhine (OTR) not only needed a brand behind it, but a story with bold visuals that reflected the nightlife that makes this area so popular. I created posters that did exactly that. These posters included local businesses in OTR and were hung up all over the city. After feedback from the local businesses I changed the look and feel of the brand and at the same time, pushed a social media campaign. I currated a logo animation to go along with the new branding and applied it to social media posts. Businesses reportedly saw a 20% increase in foot traffic after the implementation of OTR's new branding.

project type

brand identity

year

2025

my role

Lead Brand Designer

client

The City of Cincinnati

Drink can mockup showcasing modern black and white coffee packaging design
Drink can mockup showcasing modern black and white coffee packaging design
Vertical coffee can mockup with clean monochrome label design
Top view of coffee can mockup with bold black typography on white background

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