aidan horstmeier
work
about me
magazine
start a project
Download resume
project overview
Over several months, I produced hundreds of leasing sheets designed to clearly communicate complex property information to potential buyers and tenants. Each sheet began with raw architectural plans, which I manually converted into clean, legible vector drawings to improve clarity and consistency. These plans were paired with property photography and detailed specifications including dimensions, layouts, and key features. Then transformed into a cohesive, easy-to-scan layout. The final system translated technical architectural data into accessible marketing materials that enabled faster understanding and more informed real estate decisions.
project type
marketing
year
2024 - 2025
my role
Lead Designer
client
3CDC
Over the Rhine Rebranding
brand identity
Terra Firma
brand identity & web design
NiteLites Lighting Plans
