aidan horstmeier
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project overview
I created a multi-platform design system for Black History Month, spanning social media, printed posters, and a large-scale motion graphic on the Fountain Square jumbotron. The system amplified community engagement by combining bold visuals, dynamic animation, and adaptable layouts, reaching thousands across digital and public spaces while celebrating Black voices and culture throughout the city.
project type
branding & identity
year
2025
my role
lead designer
client
The City of Cincinnati
Over the Rhine Rebranding
brand identity
Terra Firma
brand identity & web design
NiteLites Lighting Plans