aidan horstmeier
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project overview
Cincinnati's up and coming neighborhood, Over the Rhine (OTR) not only needed a brand behind it, but a story with bold visuals that reflected the nightlife that makes this area so popular. I created posters that did exactly that. These posters included local businesses in OTR and were hung up all over the city. After feedback from the local businesses I changed the look and feel of the brand and at the same time, pushed a social media campaign. I currated a logo animation to go along with the new branding and applied it to social media posts. Businesses reportedly saw a 20% increase in foot traffic after the implementation of OTR's new branding.
project type
brand identity
year
2025
my role
Lead Brand Designer
client
The City of Cincinnati
Terra Firma
brand identity & web design
NiteLites Lighting Plans
Copacetic Media
web design and brand identity
